YDPay: Fintech
Branding & App Design

YDPay logo
YDPay fintech brand symbol
YDPay logo

YDPay - Fintech Branding

YDPay is a fintech payment platform that lets businesses and individuals send, receive, convert and manage money, including crypto, mobile money and local currencies. Built for the African market, it is expanding into France.

  • Scope: Visual identity, mobile app UX/UI design and development, website design and development, investor pitch deck and social media banners

  • Categories: Fintech, payments, cryptocurrency, blockchain, mobile money

01 / project overview
Case Study
Overview

Ideate Creative designed and developed YDPay's complete digital ecosystem: the visual identity, the iOS and Android payment app, the website, the investor pitch deck and the social media campaigns. Everything was built for the culture and energy of the African market, with expansion into France on the roadmap. One team owned brand, UX/UI and development, so the product and the marketing tell the same story.

The Challenge

A payments brand lives or dies on trust. YDPay needed a modern, scalable fintech brand with a clean look that still felt local and alive. It also needed an app that made sending, receiving and converting crypto feel as simple as a local bank transfer, for people who are not crypto experts and who expect mobile money to just work.

TheWork

We worked with YDPay end to end, from the brand foundations to the live app and the campaigns that introduced it to the market.

  • Visual identity: a clean, trustworthy fintech system with the color and energy of the African market
  • Mobile app UX/UI design and development: every flow on iOS and Android, from onboarding to balance to bank-out
  • Onboarding and security: email, Google or Apple sign-in, email verification, face detection and two-factor authentication with QR setup
  • Payments hub: the "Easy Access" home screen for deposits, transfers, mobile money (MoMo) and crypto and fiat requests, plus a MoMo flow for sending Nigerian naira
  • Website design and development: built in the same visual language as the app
  • Investor pitch deck: the platform and its market in a clear, visual story
  • Social media banners: ten banners covering early access, transfers, wallet security, payments, support and the expansion to France

The Approach

Discovery

We started with the people YDPay had to win over: businesses and individuals who already rely on mobile money but don't think in crypto terms. That set the test for every screen that followed: would a first-time user trust it with their money?

Positioning

In fintech, trust comes before features. We positioned YDPay as the simple, secure way to move money across currencies, crypto included, and used that idea to filter every decision, from the onboarding copy to the investor deck.

Identity

We paired a calm, trustworthy fintech system with the color and energy of the African market. The app stays clean and quiet where users need confidence, and the brand's color shows up in marketing where it needs attention.

Rollout

We carried the system across the iOS and Android app, website, investor deck and social campaigns. Because one team designed and developed the product, there were fewer surprises between Figma and the live app, and the brand stayed consistent from the first ad to the first transfer.

Summary Results

YDPay launched with one brand and one product experience, designed and developed by one team across every touchpoint.

  • One system, five touchpoints: the visual identity, mobile app, website, investor deck and social media all run on the same brand.
  • A payment app built for non-experts: sending, receiving and converting crypto works like a familiar local transfer.
  • Security without friction: face detection, two-factor authentication and OTP-confirmed actions sit inside a short, clear sign-up.
  • Ready to scale: a brand and campaign system that already supports the expansion from Africa into France.

"A cohesive brand experience"

"Ideate designed and developed a cohesive brand experience, including a new mobile app, website, and social media assets, all aligned with a visual identity that reflects the culture and vibrancy of the African market."

Youval Fabri, General Manager at YDPay
Youval Fabri
General Manager
YDPay logo
02 / Visual identity
Visual
Identity

YDPay's visual identity pairs a clean, trustworthy fintech system with the color and energy of the African market. The app stays calm and clear where users need confidence, and the brand's color shows up in marketing where it needs attention, so YDPay feels secure and alive at the same time.

03 / Mobile application
Mobile App
Design & Dev

We owned every flow of the YDPay app from onboarding to bank-out across iOS, Android and web: email, Google or Apple sign-in, email verification, face detection, two-factor authentication with QR setup and clear password rules.

The "Easy Access" home hub handles deposits, transfers, mobile money (MoMo) and crypto and fiat requests, with a MoMo flow for sending Nigerian naira and a transparent account deletion flow with OTP confirmation. Designing and developing together meant fewer surprises between Figma and the live app.

YDPay mobile app home screen with the Easy Access payments hub
YDPay app onboarding and sign-in screens
YDPay Mobile App
Fintech, Payments, Crypto
YDPay app face detection and two-factor authentication flow
YDPay Mobile App
Fintech, Payments, Crypto
YDPay app crypto and fiat transfer screen
YDPay Mobile App
Fintech, Payments, Crypto
YDPay app mobile money (MoMo) transfer flow
YDPay Mobile App
Fintech, Payments, Crypto
YDPay app balance and wallet screen
YDPay Mobile App
Fintech, Payments, Crypto
YDPay app deposit and request money screens
YDPay Mobile App
Fintech, Payments, Crypto
YDPay app account settings and security screens
YDPay Mobile App
Fintech, Payments, Crypto
YDPay crypto payment app UX/UI design for iOS and Android
YDPay Mobile App
Fintech, Payments, Crypto
YDPay Mobile App
Fintech, Payments, Crypto
04 / Website
Website
Design & Dev

We designed and developed the YDPay website in the same visual language as the app, so the brand feels consistent from the first visit to the first transfer.

05 / Pitch deck & social media
Pitch Deck
& Social Media

We designed YDPay's investor pitch deck to present the platform and its market as a clear, visual story.

Ten social media banners covered early access, transfers, wallet security, fund management, payments, asset protection, support and the expansion to France.

YDPay social media banner designed by Ideate CreativeYDPay social media banner designed by Ideate CreativeYDPay social media banner designed by Ideate CreativeYDPay social media banner designed by Ideate CreativeYDPay social media banner designed by Ideate Creative
YDPay social media banner designed by Ideate CreativeYDPay social media banner designed by Ideate CreativeYDPay social media banner designed by Ideate CreativeYDPay social media banner designed by Ideate CreativeYDPay social media banner designed by Ideate Creative
06 / FAQs
Frequently asked  questions
What makes fintech app UX design different?

Every flow touches money or identity, so it has to feel secure and fast at the same time. For YDPay, Ideate Creative combined face detection and two-factor authentication with a short, clear sign-up, so security checks build trust instead of adding friction.

How do you design a crypto payment app for non-experts?

Hide the crypto complexity behind familiar actions like send, receive and convert. YDPay's "Easy Access" hub puts deposits, transfers, mobile money and crypto and fiat requests on one screen, so users never need to understand the blockchain underneath.

How do you build a fintech brand for the African market?

Combine a clean, trustworthy fintech system with local color and energy. YDPay's identity keeps the app calm where users move money and saves the brand's color for marketing, so the brand feels both secure and alive.

Can one agency design and develop a fintech app?

Yes. Ideate Creative designed and developed YDPay's full UX/UI system across iOS, Android and web, along with the brand, website, investor deck and social campaigns. One team meant no gaps between the designs and the live app.

Does Ideate Creative work with crypto and payments companies?

Yes. Fintech, crypto, blockchain and payments are core focus industries for Ideate Creative, with clients including YDPay and Tea-Fi.