TuneIn is a two-sided marketplace for audio-guided travel experiences with social listening built in, connecting travelers with expert local guides worldwide.
Scope: Brand strategy, competitive analysis, visual identity, mood board, campaign mockups, merch and mobile app UX/UI design
Categories: Travel, tourism, education, social audio, marketplace
Ideate Creative created TuneIn's brand strategy, visual identity and mobile app UX/UI. Travelers tune in to local guides, add friends, chat and start "jams" to listen together, while guides earn passive income from every play. Our job was to make all of that feel obvious from the first screen.
TuneIn had to win travelers and guides at the same time, and combine discovery, social listening and creator monetization in one app. It needed a clear brand and an app that explained all of that without a tutorial.
We built TuneIn from strategy to screens, so the brand and the app tell the same story to both sides of the marketplace.
We mapped six audiences, from travelers and learners to licensed guides and influencers. Two of them mattered most: travelers who want a better way to explore, and guides who want to earn from what they know.
A competitive analysis showed where TuneIn could win: modern UX, multi-format tours, community features, gamified discovery and dual value for travelers and guides. The brand vision became simple: connect people to stories and culture through sound.
We built the brand around people and sound, not features. Warm oranges meet deep blues, diverse faces sit in orange circles, and soundwave and headphone graphics make it feel social from the first screen.
We carried the identity into the app, where each side of the marketplace gets its own clear journey inside one short loop, then showed the brand at work on posters, a billboard, signage and merch.
TuneIn has a brand people warm to and an app that makes a new idea feel obvious.
We mapped six audiences: travelers, learners, businesses, licensed and independent guides, bloggers and influencers. The brand vision: connect people to stories and culture through sound. Six values (authenticity, curiosity, empowerment, sustainability, innovation and connection) and a competitive analysis defined TuneIn's edge: modern UX, multi-format tours, community features, gamified discovery and dual value for travelers and guides.
The core loop is simple: find a tour, listen, share. Travelers filter by location, language, score and reviews and listen alone or with friends. Guides publish, share and earn through subscriptions or tour purchases, with their own clear journey inside the same app.
TuneIn is a two-sided marketplace where travelers listen to audio tours from local guides, with chat and group listening, and guides earn passive income from every play.
Give each side its own clear value and journey, then keep the shared loop short. For TuneIn, Ideate Creative built that loop around three steps: discover, listen, share.
Build the brand around people and experiences, not features. TuneIn's identity uses warm color, real faces and sound graphics so it feels social from the first screen.
Make listening together easy. TuneIn lets travelers add friends, chat and start "jams" to hear the same tour together.
Yes. Ideate Creative designs brands and mobile apps for consumer and fintech products, including TuneIn, YDPay and Tea-Fi.
