Blat Lapidot Consulting manages the people side of complex transformations, especially SAP and ERP rollouts, and was the first consulting firm in Israel to specialize in change management.
Scope: Brand strategy, brand book, logo and visual identity, and sales deck strategy, design and copywriting
Categories: Business consulting, change management, professional services
Ideate Creative delivered a strategic rebrand, a full brand book and a C-suite sales deck for Blat Lapidot Consulting. The whole system is built on one idea, a bridge between where an organization is and where it needs to be, which turns a complex change management methodology into a clear, visual story.
Blat Lapidot had 35+ years of experience and hundreds of successful projects, but its brand was about seven years old and no longer matched modern digital standards. Its method spans people, processes and technology, and it needed a narrative C-suite buyers could grasp in a single meeting.
We rebuilt Blat Lapidot's brand from the purpose up, then put it to work in the deck its partners take into C-suite meetings.
We started with the buyers: CEOs, CIOs and HR leaders about to roll out SAP or ERP systems who know the technology will work but worry about the people. Change management is an invisible service, so the brand had to make it visible.
Change management connects where an organization is to where it needs to be. We made that the brand concept, a bridge, and paired it with a clear promise: guiding clients through change with careful planning and human-centered care.
The bridge runs through everything: a logo where B and L form a symbol of people, processes and technology, bridge photography with colored overlays and technical line drawings. The result is credible to tech-savvy buyers and still warm and human.
We carried the system into the brand book and the sales deck. The deck opens with a hard fact, moves through the methodology and closes with proof, so partners can make the case in one meeting.
Blat Lapidot now has a brand that matches its 35 years of expertise, and a sales story built for the C-suite.
"They elevated our brand while keeping its essence intact, with a visual identity and pitch deck that are sleek, unique and adapted for tech audiences."
Change management connects where an organization is to where it needs to be, so the brand concept is a bridge. The promise: guiding clients through change with careful planning and human-centered care. We defined six values (People First, Transparent Collaboration, Creative Adaptability, Patience and Care, Specialized Trusted Expertise, Uncompromising Methodology) and a voice that is confident, collaborative, reassuring and professional.
We turned past projects into proof C-suite buyers can scan: an SAP rollout for 3,000 users at a large construction company, with productivity restored in 3 weeks and 92% adoption; a safety system rollout at a southern manufacturer, with zero downtime and 40% lower training costs; and an ERP replacement at an established public company, with 85% user satisfaction. Outcomes as reported by Blat Lapidot.
Brand purpose, values, concept, logo, color, typography, imagery and voice, documented in a brand book, plus a sales deck that puts the brand to work. For Blat Lapidot, Ideate Creative delivered all of it as one system.
Pick one central metaphor and carry it through the logo, imagery and slides. For Blat Lapidot, a bridge connects people, processes and technology, which makes an invisible service visible.
A hard fact that frames the risk, a clear methodology and proof in numbers. Blat Lapidot's deck opens with the 70% failure rate of digital transformation projects and closes with client results.
When its expertise has outgrown its brand. Blat Lapidot had 35+ years of experience and a seven-year-old identity that no longer matched its standing.
Yes. Ideate Creative works with consulting and professional services firms, including Blat Lapidot Consulting and Kolomolo, on brand strategy, identity and sales collateral.
